What’s with QR codes in F&B

5/29/2025

Anybody can put a teabag in a cup of boiled water. So the choice for a café is based on location, price, maybe the atmosphere and…….. service.
If I step into a café, I want to feel welcome, respected, be left alone when I want to be left alone and talked to when I want to be talked to or need help.
What on earth makes an F&B operator think it’s a good idea to have patrons scan a QR code to order? What about that personal touch and not to forget the opportunity to talk about the specials of the day and ask whether – apart from a cup tea – maybe you’re interested in a piece of cake?
You can’t make difference to your customers if you serve tea made from little factory produced bags. You make the difference with the atmosphere and the service. Forcing customers to use QR codes really serves no purpose.
Agree?

1 Comment

Bruce

6/22/2025 08:40:01 pm

F&B operators pursue extreme efficiency and convenience, but human life should not be cold. The form of service does not need to be too exaggerated, but it must have its own style and recognition.
If I have enough time, I choose to take a car instead of a high-speed rail to my destination. Because the high-speed rail always makes me feel so hurried and cold, making me feel like I am being transported. But by car, I can communicate with the driver, read road signs, and know more places.
There are also similarities between F&B and the transportation industry. Sometimes humans do not pursue extreme efficiency, but need a recognizable service... This will at least allow me to easily recall what I did that day.

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